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RIDE OR DIE[SEL] FOR NYC POP UP EVENT


Sorry you missed us the event! Luckily, you can still shop the collection online.


SHOP THE COLLECTION

RIDE OR DIE[SEL] FOR NYC POP UP EVENT


Sorry you missed the event! Luckily, you can still shop the collection online.


SHOP NOW






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New York City is our home…we’ve created memories and friendships that last forever. We’ve weathered the storm for over the past 40 years, and we will not give up now.
We Ride or Die(sel) for NYC.

Join us this weekend for the Diesel outdoor pop up shop showcasing our limited-edition Ride or Die(sel) for NYC merchandise, gifts with purchases, and a playful scavenger hunt to win prizes in support of local businesses in the Nolita, LES, and Chinatown areas.

New York City is our home…we’ve created memories and friendships that last forever. We’ve weathered the storm for over the past 40 years, and we will not give up now.
We Ride or Die(sel) for NYC.
Join us this weekend for the Diesel outdoor pop up shop showcasing our limited-edition Ride or Die(sel) for NYC merchandise, gifts with purchases, and a playful scavenger hunt to win prizes in support of local businesses in the Nolita, LES, and Chinatown areas.

UNLOCK THE PRIVATE SALE

UNLOCK THE PRIVATE SALE

UP TO 40% OFF FOR MEMBERS ONLY.

REGISTER