Episode 4: Sow the Seed

Host Lea Ogunlami and Andrea Rosso, Diesel’s Sustainability Ambassador explore regenerative farming, a holistic agriculture practice in harmony with nature. The farm’s certified regenerative cotton is grown with significantly less pesticides, herbicides and synthetic fertilizer, relying on crop rotation, healthy soil, clean water and abundant wildlife. Based on For Responsible Living strategy introduced in 2020, more than 50 percent of Diesel garments are now crafted using organic, recycled or regenerative cotton. It’s the regenerative revolution.

Behind the Denim

The Sustainability Deep Dive

Diesel introduces a five-part mini documentary series devoted to demystifying its more responsible denim practices. A deep dive on Diesel’s commitment to creating lower-impact denim.


Join our intrepid host Lea Ogunlami embarking on an all out journey from farm to factory to the customer’s closet.

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